IRIS APFEL x ZENNI
It has been my pleasure and privilege to be involved as a decision maker and designer in many facets of Zenni's partnership with famed Zentenarian style icon Iris Apfel.
BRICK + MORTAR
ART DIRECTION CASEY CASTILLE + JEN ALLENDER
UX DESIGN DANIELLY ALDANA
PHOTOGRAPHY BRIAN BYRNE + RUVÉN AFANADOR
PRODUCT DESIGN SARA DOYLE + IRIS APFEL
I created the partnership logo, plus myriad accessories, going so far as to illustrate these pieces myself.
She loved it enough to call and thank me personally!
Iris loves bears. Leveraging my costume design and sewing skills, I spun up a bear in an Iris-inspired ensemble as Zenni's corporate gift to our partner.
Once I learned that we were to do a pop-up in the gift store of Salem, Massachussetts' famed Peabody Essex Museum, I had to draw on my background in event poster art. This became a giveaway for the Peabody's 'A Century of Style' event, and later was adopted into the museum's permanent collection.
I can now say I have work in America's oldest museum!
The challenge here was to translate Iris's style characteristics onto a younger demographic -- just the sort of project I truly relish!
I collaborated with our Sr Director of Creative & Content Strategy, Jill Jackman, to produce some of the content of which I am most proud.
CREATIVE DIRECTION CASEY CASTILLE + JILL JACKMAN
PHOTOGRAPHY BEN WATTS
VIDEO ADAM REIGN
OPTICAL STYLING + PRODUCT DESIGN SARA DOYLE
VIDEO EDITING GARRETT SNEEN
HOWARD GOLDMAN PRODUCERS
PARTNERSHIP BRAND COMM MICHELLE TICKNOR